Follow us on Twitter @sportscasting19. How did he announce BJ against GSP at 94? ", "The reigning, defending, undisputed UFC Lightweight champion of the world, Rafael Dos Anjos.". Looking at the epic nights weve had in the UFC, that was truly an epic night. His signature calls, including "It's time!" have become mainstays at. So, just watch the video above and enjoy the PopSugar.com transcription: Aaaand nowwwww, on this very special day, Wednesday April 21, a veeeery special boooy was born at 10:59 a.m. to parents Darren and Haaaaley Russell and joining his siblings Eva aaaand George! What they may not know is that the phrase is a trademarked sentence whose owner has turned it into a $400 million business. We accommodate personalized Corporate and Commercial Greetings, special events, Weddings, Championship Introductions, Birthdays, Birth Announcements, Barmitzvahs, voicemail and more based on your individual needs and requests! What about the Featherweight Championship fight, between Jose Aldo and Ricardo Lamas? I love it, I believe in it, and lets make a deal. That was the best poker hand I ever played. 2023 Oscars predictions: See who will win at the 95th Academy Awards. says the actress. Get your own personalized recorded audio file and/or video. Which he absolutely failed to omit when introducing Jose Aldo, against Conor. I'd make a reaction video, but it would just be a new mom happy ugly crying because of how amazing this announcement was.". Buffer then concluded the rousing speech with his signature one-liner. He was also the exclusive announcer for World Championship Wrestling (WCW) until that organization folded. And Stephan Bonnar-Forrest Griffin which put the UFC back on the map. I basically announced every show from UFC 13 on. Widely regarded as one of the best ring announcers in history, Buffer has been on hand to introduce some of the biggest names in the fight business before they go to war. Buffers adoptive parents were named Huber, but when he enlisted in the Army, he had to show a birth certificate. bruce buffer announcement scriptsigma female examples. Bruce Buffer has been introducing the biggest names in the fight business for quite some time now, and it looks like he will continue to do so, at least for a while. Bruce Buffer My dad never told me that when he was serving in World War II he had gotten married at a young age. At 77, Buffer still travels the world telling boxers and audience members to get ready to rumble. Every fight on the main card will include one Brazilian . [7] He also performed the "Buffer Bow" exclusively for Randy Couture and Anderson Silva, bending down as a knight would to a king in the accolade. I dont plan anything. My whole concentration is strictly on the fighter, and I block out the audience reaction. The atmosphere was truly electric and the genius marketing ploy from the Raiders to get Buffer involved has received widespread praise on social media. You can post a sweet image on Instagram, but that's just lacking in suspense. Learn more 1 Find a celebrity Anybody can win on any given night. New dad Darren Russell shelled out the $349 to announce the birth of son Mason William Russell in Buffer's full octagon persona. Find Funny GIFs, Cute GIFs, Reaction GIFs and more. 2023 Vox Media, LLC. His profile page contains close to 1,000 likes and hundreds of positive reviews for the way he hams up the most mundane birthday and anniversary announcements in his full-throated octagon voice. Heres your chance to get your own personalized championship introduction just like the pro fighters by the one and only Bruce Buffer. Buffer is commonly introduced on broadcasts as the 'Veteran Voice of the Octagon.' Read More Home; About. But having been present for some of the biggest bouts in combat sports history, he can't quite decide what his favourite moment as an announcer is. June 7, 2022; homes for sale by owner in berwick, pa . But Ill tell you the one fight thats going to be really cool is [current UFC Lightweight Champioin] Anthony Pettis little brother Sergio Pettis against Alex Caceres. Im happy to do the shows, but I want to do every show because I want to do more than just be your announcer. Bruce Buffer Announcer pack Edit VisualEditor History Talk (0) Bruce Buffer Announcer Pack. He moved to Malibu, California with his family at the age of fifteen and befriended two of the students of Chuck Norris, who introduced him to Tang Soo Do, in which he holds a second degree black belt. Hes better than even and his confidence level is so high. It might only be his second-best bit of moonlighting work, but it's already a hit. Sign up for the For The Win newsletter to get our top stories in your inbox every morning. Whether it's his iconic voice or flashy suits, Buffer is well and truly a part of the furniture at the UFC. I just yelled Yeah! I was smiling and jumping up and down like a kid. A subreddit for all things Mixed Martial Arts. I might not be the mostsubtleorrefinedannouncer in the business. Since the name on it said Buffer, which was his birth parents name, the Army said he had to use it. It might only be his second-best bit of moonlighting work, but its already a hit. With the Raiders' Monday Night Football clash against the Baltimore Ravens just minutes away from kick-off, attention within the 65,000-seat arena turned towards the bleachers where a familiar face was standing. If he loses, he's still the featherweight champ? jumasterflex, May 28, 2016. The veteran 'Voice of the Octagon' has revealed his plans to remain with the UFC "for at least another 10 years". Im completely honored and humbled by it. This Saturday, the UFC raids Chicago to present UFC on Fox 10: Henderson vs. Thomson, and next Saturday, UFC 169 adds to the excitement of Super Bowl weekend when it airs live on pay-per-view from Newark, New Jersey, just a few miles away from MetLife Stadium. 1 Match. [2], In 1996, Buffer announced the preliminary fight on UFC 8, and later hosted all fights at UFC 10. The thousands of available celebrities include numerous figures from sports. At the World Series of Poker 2010 main event final table he was given the honor of starting the final table with the poker phrase "Shuffle up and deal!" In 2007 he appeared on the HBO comedy-drama series Entourage, in the episode entitled "Gotcha! No, the only right way to introduce a newborn baby into the world is via famed UFC mixed martial arts ring announcer Bruce Buffer. Once the form is submitted Bruce gets to work. Bruce calls Conor "the pride of Ireland" these days. Buffer's catchphrase is "It's time! He provided announcing on the UFC-inspired song "It's Time" by American & Dutch DJs Steve Aoki and Laidback Luke.[11]. A ring announcer is a paid in-ring (and sometimes, on-camera) employee for a professional wrestling event or promotion. Fill out the order form with your custom introduction categories. Encouragement. bruce buffer announcement script. 2019 Ted Fund Donors He also formed a corporation he named Ready to Rumble LLC. In October 2019 the gaming developer Relax Gaming released a new video slot machine with Buffer called "It's Time". Its non-stop energy, non-stop excitement. No Birth Announcement Can Compare to Having Your Baby's Stats Read Aloud by This MMA Announcer, Bruce will record an epic announcement for literally anyone within just three hours of their request. Known as, the Life-Styles podcast of the internet. bruce buffer announcement script They actually already have a plan in the works. Others command $1,000 or more. [15] In the mid-1990s, Bruce became Michael's agent/manager. By the way, Michael Buffer is available on the same website, charging $299. We make safe shipping arrangements for your convenience from Baton Rouge, Louisiana. He started training with Duane Bang Ludwig, and I kidded him a few fights ago and said, Youre getting dirty! Any UFC fan has got to experience a live event at least one time. Those are all really fine films. Jose Aldo is like Anderson Silva at a lower weight. That gives the fans a better experience. ", which he announces before the main event of the UFC. 0 Tracks 63010 Views. Like Sportscasting on Facebook. ", announcing an exhibition fight for Chuck Liddell's charity. At the stage he convinced UFC owner Robert Myer to hire him as the full-time ring announcer, starting with UFC 13. Theyve been training hard for eight weeks, working eight hours a day. It's Monday Night Football," Buffer yelled. A screenwriter could not have written that better. He made another smart move. Everybody chants along with you when you do your introductions. https://ftw.usatoday.com/2022/03/ufc-bruce-buffer-its-time-origin-story, Your California Privacy Rights/Privacy Policy. Ive been into martial arts since I was 12. To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders, Click 'OK' then 'Allow' to enable notifications, .css-1diosym{color:black;}@media (prefers-color-scheme:dark){.css-1diosym{color:#fff;}}Published5:29,14 September 2021 BST@media (prefers-color-scheme:dark){.css-jirzs7{color:#72B97D;}}| Last updated5:36,14 September 2021 BST. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . In 1982, Buffer began working as a ring announcer for local boxing matches. It took me two years to get Charles Barkley to go to a live event. The war with the heavyweights is going to be great between Gabriel Gonzaga and Stipe Miocic. There are so many moments. "I always give 150 percent every time I walk into the Octagon," he said. "It is hard to pinpoint one," Buffer said. All Rights Reserved. Buffer was born in Philadelphia in 1944. Just enhance the moment.". Copyright 2023 Endgame360 Inc. All Rights Reserved. Im there doing my thing with the fighters in mind and to hopefully increase the excitement for the fans. On Wednesday, he introduced the world to Stipe Miocic's first child, Meelah. The 64-year old hopes to continue announcing fights for at least another decade. And he hopes he can continue to do so for another decade or so. Ive had professional hockey player friends of mine come to a UFC show and say that the excitement level is even higher than the NHL playoffs for them, which is an amazing statement. In 1992, Buffer made an extremely smart move. An interview with UFC ring announcer extraordinaire Bruce Buffer, where we speak about poker variants and the UFC-PokerStars partnership deal. Categories . With his authoritative bellow intoning his signature catchphrase Its Time! Buffer has turned the simple act of introducing fighters into top-shelf television. What do you remember about that night? Bruce Buffer's introductions in the McGregor/RDA fight If McGregor does fight RDA without relinquishing his Featherweight title, Bruce Buffer will not introduce him as "defending". Then I guest starred on Friends, and right after that they asked me back for UFC 13. He used the trademark to secure payment rights for every use of that catchphrase in a song, video game or movie. Call (225) 687-7590 or + 14moretakeoutloving hut vegan house, dophert, and more today! He hired lawyers who continued to file renewals to ensure nobody else could claim they had a right to use the phrase. I want to be able to give as much to them and to the fans as I can. He thought about popular boxers and their sayings, and remembered that Muhammad Ali used to say, Rumble, young man, rumble. Famous announcer Sal Marchiano also sometimes said, Were ready to rumble when announcing a fight. Late in life, Buffer reunited with his birth parents and his half-brother Bruce. Buffer holds a black belt in Tang Soo Do and has fought as a kickboxer. At 63, Buffer has been the ring announcer for the mixed martial arts promotion. I knew how important that night was, and I knew we hit a home run. He also appeared as one of the fight fans alongside his brother Michael in the 2018 mystery comedy movie Holmes & Watson. But, I would say you are stuck with me for at least another 10 years. Its going to be a great fight. See also. In 1997 he appeared as himself on the Season 3 Episode 24 of the Friends sitcom, "The One with the Ultimate Fighting Champion". The phrase was an instant hit, and Buffer became inextricably linked to it. At 63, Buffer has been the ring announcer for the mixed martial arts promotion for an incredible 24 years and has become synonymous with the multi-million-dollar company. Voice actor: Bruce Buffer. Offers may be subject to change without notice. "When that passion starts to fade, which is not my case, then yes that is the time I will probably announce it is my time to retire. Weighing in at 8 pounds 2 ounces, iiiiits tiiiiime to welcome the future chaaampion of the wooooooorld, Mason Williaaaam Russeeeeeelllll!, Bruce Buffer telling you to move on by way of cameo is just incredible pic.twitter.com/hx2t2N0O0l, Michael and Bruce Buffer Didnt Meet Until They Were Adults, While Michael Buffer has made Lets get ready to rumble his meal ticket, Bruce Buffers go-to line in UFC fight introductions is, Its time!. Bruce Buffer has been announcing fights for the UFC for such a long time that he has become synonymous with the world's largest MMA promotion. Not every weekend is a fight weekend, however, so the half-brothers have branched out to other endeavors. Bruce Buffer Let's roll' has a ring to it. People thinking "yea, Bruce is so into this" and bro over here trying to mask the agony. I cant see a hole in his game at all. The pair have since worked together to form a company and grow their business via licensing and appearances. Cowboy Donald Cerrone is also extremely entertaining to watch. UFC announcer Bruce Buffer on catchphrases, nicknames, and more. this link is to an external site that may or may not meet accessibility guidelines. Bruce Anthony Buffer (born May 21, 1957) is an American professional mixed martial arts ring announcer and the official octagon announcer for Ultimate Fighting Championship (UFC) events, introduced on broadcasts as the "Veteran Voice of the Octagon". 79. Its caught on from there in Canada, the UK, and in the United States. Bruce Anthony Buffer (born May 21, 1957) is an American professional mixed martial arts ring announcer and the official octagon announcer for Ultimate Fighting Championship (UFC) events, introduced on broadcasts as the "Veteran Voice of the Octagon". Bruce Buffer isn't going anywhere - at least for now. bruce buffer announcement script. But Jon Jones will sign every autograph. #UFC #BruceBufferUFC Introductions by Bruce BufferKhabib Nurmagomedov Israel Adesanya Georges St-Pierre Jon Jones Connor McGregor In youre eyes, whats the draw there? But how, you may ask, could anyone living outside of professional martial arts arenas get the likes of Bruce to announce their baby's birth? He even announced the . Buffer appeared as himself in the 2015 film Hot Tub Time Machine 2. Hes on a hunt for that belt. Ricardo Lamas is ready for battle. Ive missed three shows in the last 17 years. Those guys are going to swing for the fences. Beer pong world champions net $50,000 at the Flamingo", "Steve Aoki & Laidback Luke Go Head to Head for 'It's Time': Watch", "Relax Gaming | Casino Supplier of Slots, Bingo, and Table Games", "Bruce Buffer on Twitter, status update December 23, 2022", The incredible and (mostly) true story of Bruce and Michael Buffer, Bruce Buffer's love for poker (Interview: video + transcript), https://en.wikipedia.org/w/index.php?title=Bruce_Buffer&oldid=1136000358, Articles with unsourced statements from October 2010, Articles with unsourced statements from February 2017, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 04:15. I had to go back and watch the recording at home, and I was absolutely blown away. Buffers popularity skyrocketed. His own famous catchphrase is, Its time!. But I hope I communicate my passion for the sport in a way no other announcer does. Entertainment Weekly is a registered trademark of Meredith Corporation All Rights Reserved. UFC legend Buffer, with mic-in-hand, made an announcement to commence the start of the game - and it was just as iconic as his octagon routine us MMA fans are used to seeing. Please logout and login again. Hes a force to be reckoned with. In the same ABC interview, Buffer talked about the power of a good trademark attorney, saying, We have a pretty good batting average, a 1,000 because were very aggressive, in a sense that we have to be. [8], Buffer has announced many other MMA promotions internationally including K-1 events and also the 2008 Joel Casamayor vs. Michael Katsidis boxing event on HBO. Late in life, Buffer reunited with his birth parents and his half-brother Bruce. No clue who he is? EW caught up with Buffer (who is also a semi-professional poker player and game developer) to talk about his life in fighting and who newcomers should pay attention to this weekend. Donald Trump selected him as the exclusive ring announcer for all Trump-owned casinos. If you've seen any boxing or MMA movies in the last few decades, you know the pomp and circumstance that goes into announcing the night's main event. In a recent YouTube video, BT Sport compared Bruce's first night in the octagon to his recent introduction of middleweight champion Israel Adesanya at UFC 263. I would have sworn this would be about the 'Buffer-360', but apparently he's injured himself a few times announcing.. It's entirely possible. It was a devastating blow for a man who built his fortune on his voice. Buffer performs 45 and 90 turns before most "Buffer 180s",[5] but reserves the "Buffer 180" for main events and co-main events. Reading it doesn't even do it justice, right? That has helped build the popularity of the sport. I'm all about passion, everything I do is with a passion that is the reason why I announce the way I do," Buffer told BJPenn.com. Pam Grier reflects on her most iconic roles, from, My grandfather was the champion of the world in boxing in 1921, that amazing fight between Forrest Griffin and Stephan Bonnar. Wouldn't it be "the current UFC featherweight champion"? Please check your email for a confirmation. But there was so much about that night that meant so much to all of us at the UFC. The main event between Benson Henderson and Josh Thomson definitively stands on its own. Bruce Buffer I take care of myself. They also both have excellent nicknamesHenderson is Smooth, and Thomson is The Punk.. From Austin Butler and Cate Blanchett to a potential Best Supporting Actress toss-up, see who EW thinks will win at the 2023 Oscars. One last competition Id like to ask you about: As a film buff, do you have a pick for the Oscar for Best Picture? UFC announcer Bruce Buffer is available on Cameo.com for $349 a pop. The MCUs tiniest heroes are kicking off its biggest phase yet, setting up the next several years of storytelling. But I think for the overall scope, I would say 12 Years a Slave has a really good shot at being the best picture of the year. "Presenting from the AFC North, the Baltimore Ravens taking on your three-time world champions, Las Vegas Raiders!". My grandfather was the champion of the world in boxing in 1921 in the bantamweight and flyweight divisions, and Ive just been involved in the fighting world my entire life. The investors behind Cameo.com tripled its valuation to $1 billion by raising $100 million in additional capital in early 2021. I said something as an announcer Im really not supposed to say, but I couldnt help myself at the time. We could try describing it and even transcribing it into standard English, but that doesnt do it justice. Bruce Buffer makes the initial announcement at UFC Fight Night at VyStar Veterans Memorial Arena on May 16, 2020 in Jacksonville, Florida. I'm in great shape and stay in great shape. Recording Your Custom Championship Introduction. And now this is the moment weve aaaaall been waaaaiting for! He also makes money with guest appearances, where he delivers the famous line in person. william lupo obituary bruce buffer announcement script. 1.1 Match Count; 1.2 Time Remaining; 1.3 . Release date: October 4th, 2017. Barao is the new champion who will be proving himself to many, and Urijah Faber who is a big fan favorite on a resurgence. I mean, it wasn't a title fight, but that's similar to how they announced Anderson Silva when he went up to 205 for his fights against Irvin, Griffin and Bonnar. When did you start to notice that happening? 0:00 / 1:13 Bruce Buffer announcing Mike Tyson | Hotboxin Hotboxin' with Mike Tyson Clips 455K subscribers Subscribe 12K Share 287K views 1 year ago Mike Tyson and this week's co-host Zab Judah. Since its a fight for the Lightweight belt, RDA is announced second. That fight is still incredible, and its great because not only are those two guys great fighters, but they are also great showmen. Revealing his retirement plans, Bruce Buffer told BJPenn.com in an interview from 2020: "I'm very humble about. Bruce Buffer Follow UFC Octagon Announcer "UFC Octagon Announcer* All CAMEO videos are for personal usage only unless Cameo busi. The UFC falls under the category of sports, but since its television breakout a decade ago, the spectacle of the events has become great TV. What is on the undercard that could excite first-time watchers? "You think of UFC 100 and the introduction on Brock Lesnar. Captain Phillips was amazing. American Hustle was a tour de force for the actors involved. On March 20, 2012, he was featured on the Comedy Central show Tosh.0. "The reigning, undisputed UFC Featherweight champion of the world, The Notorious Conor McGregor. Buffer put those phrases together to create his famous one. 25 years later, Bruce remains the UFC's most used ring announcer to date. What was it that drew you to the UFC in the first place? Buffer has shown what a simple phrase and a simple trademark can do. In the 13th episode of Hell's Kitchen season 19, Buffer made an appearance during the episode's challenge. Please send us your inquiry with as much detail as possible for a proper price quote. The energy and the production value is incredible. Read more 4.99 (839) Highly responsive 24hr delivery Available to book 1:05 Average video length How Cameo works Request a personalized video message for any occasion. I'm lucky to do what I do.". If McGregor does fight RDA without relinquishing his Featherweight title, Bruce Buffer will not introduce him as "defending". This is why you should have to relinquish your title to fight for another title. He also announces for the biannual ADCC (Abu Dhabi Combat Club) submission wrestling tournament. But Renan Barao has the chance to become pound-for-pound one of the greatest fighters in mixed martial arts. We accommodate personalized Corporate and Commercial Greetings, special events, Weddings, Championship Introductions, Birthdays, Birth Announcements, Barmitzvahs, voicemail and more based on your individual needs and requests! Your login session has expired. In a later interview, he said his childhood was enormously happy and that he considered his adoptive parents his true parents. So the first time we went to do a show in Brazil under Zuffa, I did my introductions and got out of the Octagon and Stitch the cut man came up to me and said, Buff, did you hear that? Bruce Buffer is now an announcer for Ultimate Fighting Championship (UFC) bouts. Its a hard subject, but its a subject that all of us should be aware of. When Im announcing, Im focused on the fighters eyes. Michael and Bruce Buffer have become institutions in boxing and MMA thanks to their flair with a microphone in hand. An Announcement from Bruce Buffer. I had black belts in a style called Tang Soo Do, and also I kickboxed for a number of years. You cant easily walk up to LeBron James, as great a player as he is, and get his autograph in a hotel lobby. Im that guy you see at every UFC match, spinning around and roaring into the microphone and getting up in fighters grills. He learned to deliver the line dramatically and then pause to let the crowd go wild. Thanks to Cameo, a celebrity video-sharing app, Bruce will record an epic announcement for literally anyone within just three hours of their request. Merchandise from coffee mugs to tee shirts that sport the phrase must pay him a royalty. If youre here, youre probably wondering, and theres an answer. Bruce Anthony Buffer is an American professional mixed martial arts (MMA) ring announcer who currently serves as the official octagon announcer for Ultimate Fighting Championship (UFC) events. Josh has been in MMA for a while, and hes had a real resurgence. In 2008, Buffer was diagnosed with throat cancer. He is the half brother of boxing and professional wrestling ring announcer Michael Buffer, and is the President and CEO of their company, The Buffer Partnership. In the years that he has been with the UFC, Bruce Buffer's style of introducing fighters in the octagon has undergone several changes. At UFC 100, after months of encouragement from Joe Rogan,[6] Buffer performed a "Buffer 360" during his introduction of Frank Mir vs. Brock Lesnar. UFC 283 is set to take place in Rio de Janeiro, Brazil on Saturday night, marking the first UFC PPV event in the country since May 2019. On the set of Friends, the then-owner of UFC and I had the discussion where I said, Look, Ive been waiting like a girl waiting on a date to the prom. Press J to jump to the feed. 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A message from NFL Network reporter Mike Garafolo starts at $40, retired soccer starMia Hammcharges $125, and Hall of Fame quarterback Brett Favre gets $400. New dad Darren Russell shelled out the $349 to announce the birth of son Mason William Russell in Buffers full octagon persona. It doesn't even matter. In early May, a mother left a review on Cameo of Bruce's announcement of the birth of her daughter. His elegant appearance and deep, rolling voice have made him a familiar figure to sports lovers all over the world. [1], Buffer first ventured into martial arts when he was thirteen years old and living in Philadelphia, Pennsylvania, studying judo and achieving the rank of green belt. Contact us atinfo@brucebuffer.comfor specialized recordings. The trademark applies in the U.S. and internationally. I like them too, because it really lets me get into their name even more. These days, Bruce Buffer picks up $349 at a time doing custom-made videos on behalf of fans who want to share birthday wishes or other special announcements with family and friends. Before becoming a ring announcer, he sold cars and then had a successful career as a model. Published by on June 29, 2022. Ive always had some kind of a reaction over the years. Darren isn't the only satisfied customer. I said, What youve seen is the greatest fight ever in the Octagon. Then when Dana White so gallantly awarded Bonnar a six-figure contract at the same time Griffin was declared the first Ultimate Fighter, if you watch in the video you can see me throwing my arms up in the air. Sports, Buffer missed announcing two events in 17 years, UFC announcer Bruce Buffer recalls how he ended up in the promotion, talks about his love for kickboxing, and more, "Bottoms up! Next weekend, theres a pay-per-view with two championship fights, including Urijah Faber against Renan Barao for the Bantamweight Championship. Every day when I used to wake up, Id look in the mirror and Id always used to go its time! I want to have the best day ever,' he said. Buffer outlasted them as well as pros Erick Lindgren and Patrik Antonius to finish second, losing in heads-up play to Howard Lederer. Not sure how conor will be ranked as a lightweight, but he will be announced as the challenger, and as featherweight champ. Youre getting mean! Ive seen this change in his last two fights where he has completely dominated. His history with the company runs deep, and hes as much a fan as he is one of the companys most high-profile employees. #13. What should people be looking for this Saturday night? Music Packs. So to any expecting parents out there, as Bruce's famous catchphrase goes, "it's time" you upgraded your birth announcement plans! Credit: Getty Images for Sports Spectacu/Matt Winkelmeyer Hello world! A friend who was a professional singer coached him on his delivery. In December 2020, a Cameo.com customer familiar with Buffers years of work introducing mixed martial arts fighters called upon him to bring a failing relationship to an end. He went by Buffer ever since. Thats the most amazing compliment I could get as an announcer, not only the acknowledgment of my work but also of my trademark phrase.